Vegas Vic is the unofficial, yet most widely used name for the Las Vegas, Nevada neon sign that resembles a cowboy that was erected on the exterior of The Pioneer Club in Las Vegas in 1951. The sign was a departure in graphic design from typeface based neon signs, to a friendly and welcoming human form of a cowboy. The sign's human-like abilities of talking and waving its arm constituted an immediate acceptance as the unofficial welcoming sign reproduced thousands of times over the years and all over the world. The sign is currently owned by Schiff Enterprises and can still be found at 25 E Fremont Street, where he has been since 1951 on the exterior of what used to be The Pioneer Club but is currently a souvenir shop also owned by Schiff Enterprises.
Standing 40 feet tall, the illuminated buckaroo weighs about 6 tons and, at the time it was erected on top of the Pioneer Club in downtown Las Vegas, was the world's largest mechanical sign (his arm waved, his eye winked, and his cigarette moved and blew smoke rings.